The natural look of real wood, with performance real wood can’t match.
Wide-format planks with low-gloss finish and true wood texture. Combined with waterproof, pet-friendly performance built for active families.
Why homeowners choose Sequoia
Natural realism
Beautiful wood-inspired visuals with realistic texture and low-gloss finishes that bring the warmth and character of natural hardwood into the home.
Engineered performance
Designed for busy households with lasting durability, everyday scratch resistance, and dependable waterproof protection for real-life living.
European craftsmanship
Thoughtfully made with precision, consistency, and attention to detail, delivering a refined floor that looks elevated and performs over time.
Advanced wood construction
Built with an innovative wood-based core that offers strength, stability, and a more solid feel underfoot than many alternative flooring options.
New Sequoia Colors Now Available
Launching in 2026
See it in your own space!
Try our visualizer to preview Sequoia® in real time in your own space!
Features & Benefits
Wood-based flooring inspired by nature
Authentic matte & brushed texture
Scratch-resistant & high-performance
Wood Composite Flooring (WCF)
Sequoia® is constructed with multiple layers.This ultra hard transparent layer is produced from Aluminum Oxide infused material. It protects your floor against fading, scratches, dents and water. Sequoia® has an AC6 wear layer which is the highest existing rating.
The core has been specially treated and engineered to provide greater stability and water resistance compared to traditional wood flooring products.
This layer helps keeping your floor dimensionally stable.
>A New Dimension in Flooring
Thoughtfully designed with an unparalleled resemblance to trendy white oak flooring.
Sequoia has an ultra-matte and textured surface crafted using a newly developed proprietary innovation creating an authentic wood-like look & feel. The 24 unique 9-1/2"x 70" faces eliminate the appearance of patterns and further enhance resemblance to natural flooring. Sequoia flooring is protected with an advanced AC6 finish or wear-layer making it ultra durable and long lasting.
Comparison by Flooring Category
Sequoia combines high performance with the aesthetic of real hardwood
| Feature | Sequoia® Wood Core | Luxury Vinyl (LVP/SPC) | Engineered Hardwood |
|---|---|---|---|
| Waterproof | Yes (SpillResist® Technology) | Yes | No (Water resistant at best) |
| Core Material | Modified High-Density Wood | Stone or Plastic Composite | Plywood or Lumber |
| PVC & Vinyl Free | Yes (Eco-Friendly) | No (Contains PVC) | Yes |
| Durability Rating | AC6 (Highest Possible Rating) | Varies (Measured in “mils”) | Moderate (Prone to dents) |
| Scratch Resistance | Superior (Aluminum Oxide finish) | High | Low to Moderate |
| Look & Feel | Ultra-Matte, Realistic Wood Texture | Can feel synthetic/plastic | Authentic wood feel |
| Pattern Repeat | Low (24 unique faces for realism) | High (Patterns repeat frequently) | None (Natural variation) |
Q&A
Looking for a local Sequoia® specialist or a flooring quote?
“I installed Sequoia in all the bedrooms in my house and remove the carpet. The realistic look of the floor and the ease of maintenance is awesome. Would highly recommend.”- Craig Wingerak
“Overall, we’re extremely happy with how everything turned out and would highly recommend this kind of upgrade to anyone looking to enhance their home’s appearance and value.”- Anonymous
"Great product! Installed throughout our main level and beyond happy with the results! Looks like real wood and love the wide planks!"- Rachael L
